Danny Rachmat

President Director

Danny Rachmat attained his bachelor degree from University of New York, USA majoring in Business Administration. Since 2019 until now, he is the President Director of PT Binabusana Internusa, as well as commissioner in various companies under the holding.

Daniel Tirta Kristiadi

Chief Executive Officer

Daniel Tirta Kristiadi completed his Industrial Engineering education at National Chiao Tung University Taiwan and earned a Master of Business Administration at Macquarie University Sydney. Since 2019 until now he serves as Chief Executive Officer of PT Binabusana Internusa. Previously, in 2012-2018 he was the Managing Director of PT Kirana Megatara. Earlier between 1998-2011 he led PT Century Healthcare as President Director.

Prawiro Oelo Wijaya

Chief Operating Officer

Prawiro Oelo Wijaya completed his Mechanical Engineering bachelor's degree at Tarumanagara University and earned a Master of Management at Bina Nusantara University in 2005. Since 2010 until now he serves as Chief Operating Officer at PT Binabusana Internusa for fashion retail and uniform business unit located in Jakarta. For two years, 2008-2010, he led as Division Head at PT Binabusana Internusa and has also held several functions within the company in earlier years.

Reynaldo Manalac Cruz

Chief Operating Office

Reynaldo Manalac Cruz graduated Bachelor of Industrial Engineering from the University of Santo Tomas Philippines. Since 2018 until now he appointed as Chief Operating Officer in the Manufacturing business of the BBI Group (Binabusana Internusa and Apparel One Indonesia) located in Semarang. Previously in 2015-2018 he worked at Alliance One Apparel Co., Ltd - Vietnam as Operation Director. In 2004 - 2014, he was with Nice Apparel Group in Thailand as Quality Director (Nike & Adidas).

Elida Basaria Sitorus

Chief Financial Officer - Corporate & Retail Business

Elida Basaria Sitorus earned her bachelor degree from Trisakti University majoring in industrial engineering. Since 2012 until now she is appointed as Chief Financial Officer - Corporate & Retail Business at PT Binabusana Internusa. Previously, in 2008-2011 she was the Vice Finance Director at Aldira Corporation. In 1996-2008, she worked at PT SCS Astragraphia Information Technology Solution as Head of Finance. She also spent several years in Astra Group in her early careers.

Cecilia Hasan

Chief Financial Officer - Manufacturing Business

Cecilia Hasan completed her Bachelor in Accounting at University of Trisakti and earned a Master of Commerce in Accounting and Finance at Macquarie University Sydney. Since 2020 until now she serves as Chief Financial Officer at PT Binabusana Internusa for Manufacturing Business unit located in Semarang. Previously, in 2019-2020 she was the Chief Financial Officer at PT Champ Resto Indonesia. Earlier between 2017-2019 he led PT Kirana Megatara, Tbk as Finance Control, Procurement and Insurance Division Head. In 2008 - 2017, she was with PT TAEL Management Indonesia as Senior Vice President.